Gold Kiwifruit Energy Gel · Every Sport · 100% New Zealand

LIQUID
FUEL™
GOLD KIWIFRUIT

The First Honey‑Based Performance Gel. Backed by Science.

Not another synthetic gel. The only performance energy system validated by phytochemical science, batch‑certified for sport integrity, and built from New Zealand’s most bioactively complex native honeys. Available in 45g pouches — 6‑pack and 10‑pack.

LiquidFuel™ delivers natural dual‑carbohydrate energy with a validated polyphenol payload — supporting performance, recovery, and oxidative stress management in every sport that demands sustained physical output. Each 45g pouch is a single serving. No additives. No compromises.

NutraIngredients-USA Finalist WADA Safe · HASTA Batch Tested MPS PolySure™ Certified ISO 17025 · IANZ/ILAC‑MRA FernMark Licensed 100% New Zealand Made ★ Informed Sport — Final Stages (Gold Kiwifruit)
45g
Per pouch — 6‑pack & 10‑pack
7+
Sports disciplines validated at elite level
30+
Polyphenols quantified per batch
0
Artificial additives, preservatives, or synthetic actives
LiquidFuel Liquid Gold Energy Gel - Gold Kiwifruit - 45g pouch
Gold Kiwifruit · 45g Pouch · Live Now
GOLD KIWIFRUIT
Mānuka Honey + Gold Kiwifruit + LiquidGold Bioactive Matrix
  • Mānuka honey + Zespri® Gold Kiwifruit — excellent natural Vitamin C source, actinidin enzyme for enhanced protein utilisation
  • Dual‑carbohydrate delivery with kiwifruit‑specific bioactive co‑factors not available in any synthetic gel
  • MPS PolySure™ batch‑certified — identical standard to the Apple variant, different phytochemical signature
  • WADA Safe · HASTA Batch Tested — Informed Sport certification in final stages of process
WADA Safe HASTA Tested MPS PolySure™ Informed Sport — In Process
Why LiquidFuel™ Wins

SIX REASONS NO SYNTHETIC GEL COMPETES

Every USP below is validated, batch‑certified, and independently supported by science. Not marketing claims — substantiated performance credentials.

🍯
Real Food. Validated Science.
Built from New Zealand’s most bioactively complex native honeys. The bioactive matrix — LiquidGold — is the only honey-based performance energy system validated to ISO 17025 analytical standard. 30+ polyphenols characterised per batch. Every SKU carries a Certificate of Analysis.
🎯
Every Sport. Every Code. Every Level.
LiquidFuel™ is not a marathon gel. It is an energy system for every sport that demands sustained output — team sports, racquet sports, cycling, swimming, CrossFit, combat sports, skiing. Wherever athletes need clean, sustained energy without GI distress, LiquidFuel delivers.
🛡
WADA Safe. HASTA Tested. Every Batch.
Not self‑declared. Not tested once at product launch. Every production batch is HASTA‑tested — the same gold standard used by Olympic and professional athletes globally. The Gold Kiwifruit variant is in the final stages of Informed Sport certification. Certified clean is non‑negotiable at Mānuka Performance.
⚙
MPS PolySure™ — The Bioactive Guarantee
The only energy gel in the world with a certified polyphenol standard. MPS PolySure™ tracks seven key polyphenols to ISO 17025 / IANZ/ILAC‑MRA standard across 100+ NZ honey varieties. Caffeic acid, quercetin, pinobanksin, chrysin, pinocembrin, galangin, ferulic acid — confirmed present, quantified, and above threshold in every batch.
🌎
New Zealand Provenance. Irreplicable.
The specific phytochemical character of New Zealand’s native honey systems — the soil, the altitude, the endemic flora, the seasonal variation — cannot be manufactured or sourced elsewhere. Every 45g pouch carries validated biological provenance through the PolySure™ programme. FernMark licensed — the New Zealand Government’s premium quality mark.
🏆
Elite‑Proven Ambassadors
Used by All Blacks Sevens, Black Ferns, Tennis New Zealand athletes, and endorsed by Logan Tom (USA Volleyball). Not influencer marketing — real performance validation at the highest levels of international competition. The product that elite athletes trust is the product that wins consumer confidence.
Who Uses LiquidFuel™

EVERY SPORT. EVERY CODE.

LiquidFuel™ is an energy system for any athlete in any sport requiring sustained physical output. The dual‑carbohydrate delivery, the clean label, and the batch‑certification make it equally relevant for endurance and team sports athletes.

🏈
Rugby · Football · Soccer
Pre-game loading, in-game fuelling, rapid recovery
🚴
Cycling · Triathlon
Sustained dual-carb energy. No GI distress. Race-legal.
🏃
Running · Trail · Ultra
Natural palatability over long duration. Easy stomach.
🏊
Swimming · Water Polo
Pre-session and between-session clean energy
🎾
Tennis · Racquet Sports
Quick‑open 45g pouch. Endorsed by Tennis New Zealand.
🏋
CrossFit · Gym · Functional
Pre-WOD and intra-workout. Natural, not synthetic.
🥊
Combat Sports · MMA
Weight-class athletes need clean, measurable fuelling
⛳
Skiing · Snow Sports
Cold-weather format. Easy to open with gloves. Real food.
“It’s not like anything else on the market. It’s real food that performs. The natural energy is clean — no crash, no bloat, no aftertaste. Athletes notice the difference.” — Elite Sport Feedback
MPS PolySure™ — The Bioactive Guarantee
The only energy gel in the world with a certified polyphenol standard. ISO 17025 accredited, IANZ/ILAC‑MRA certified, batch‑level CoA on every production run. The consumer gets science, not marketing.
7 Certified Polyphenols Per Batch
Caffeic acidFerulic acidQuercetin PinobanksinChrysinPinocembrinGalangin
+ Variant-specific bioactives: Natural Vitamin-C (Kiwifruit) · Quercetin (Apple) · Extended panel of 30+ compounds
Amazon E‑Commerce Positioning

USP STATEMENT FOR US MARKET

The core value proposition for LiquidFuel™ in the US market — clean, direct, differentiated.

Primary USP
The World’s Only Polyphenol‑Certified Energy Gel
MPS PolySure™ gives LiquidFuel™ a claim no competitor can make: every batch is analytically validated for its polyphenol content to ISO 17025 standard. Not “contains antioxidants”. Certified, quantified, CoA‑issued per batch. Clean label consumers and serious athletes pay a premium for this level of transparency.
Secondary USP
WADA Safe · HASTA Tested — Every Batch. Every Time.
Anti‑doping certification is the highest trust signal in sports nutrition. “Every batch” is critical — most competitors test once at launch, not each production run. This speaks directly to competitive athletes (who cannot afford contamination risk) and their coaches. The Gold Kiwifruit variant is in Informed Sport certification — the next tier above HASTA and globally the most recognised sport certification.
Provenance USP
100% New Zealand · Indigenous Ecosystem · FernMark Licensed
New Zealand premium food commands price premium in the US market — particularly in functional nutrition. FernMark licensing is government‑backed quality assurance. The Māori‑led supply chain and PolySure™ provenance validation add authentic sustainability credentials that resonate with the premium US wellness consumer.
Format USP
The 45g Gel Pouch — Real Food, No Powder, No Pills
Each 45g pouch is a single serving — available in 6‑pack and 10‑pack. Real food, natural honey consistency, no aftertaste, easy to stomach at high intensity. The format solves the real pain point — GI distress and synthetic taste — that drives athlete dissatisfaction with existing gel products. No powder, no pills, no preparation.
Informed Sport — Gold Kiwifruit Variant
Mānuka Performance is currently in the final stages of Informed Sport certification for the Gold Kiwifruit LiquidFuel™ variant. Informed Sport is the most recognised global sport supplement certification programme — used as the standard by professional sports organisations, national governing bodies, and elite coaching staff worldwide. Upon completion, the Gold Kiwifruit variant will carry dual certification (HASTA + Informed Sport), making it one of the most rigorously sport‑certified energy gels in the world. The Apple variant maintains WADA‑safe and HASTA certification.
Suggested Amazon Bullet Points
  • ●POLYPHENOL CERTIFIED EVERY BATCH — The world’s only energy gel with MPS PolySure™ ISO 17025 certification. 7 key polyphenols quantified and batch‑guaranteed, not just claimed.
  • ●WADA SAFE · HASTA BATCH TESTED — Anti‑doping certified every production run. Safe for all competitive sport. Trusted by All Blacks Sevens, Black Ferns & Tennis New Zealand athletes.
  • ●100% NATURAL · ZERO SYNTHETICS — Pure New Zealand Mānuka honey + whole fruit. No artificial flavours, colours, preservatives, or additives. FernMark licensed quality.
  • ●DUAL‑CARBOHYDRATE SUSTAINED ENERGY — Natural glucose + fructose via independent absorption pathways. Sustained output without spikes or crashes. Easy on the stomach at race intensity.
  • ●NEW ZEALAND · INDIGENOUS SOURCED — Māori‑led supply chain. Phytochemically mapped to origin. Irreplicable biological provenance from Aotearoa’s endemic honey systems.
This document is sales and commercial positioning copy prepared for e-commerce and trade briefing purposes. For product images, design assets, and full creative copy, please refer to the separate Mānuka Performance product brochures available from your Mānuka Performance contact.